Nownook creators circle
Nownook creators circle
Day to night fashion for the dark minimalist.
Feel like a warrior anywhere, anytime.
Female-owned fashion house.
Focus on the art of dark minimalism.
Redefines everyday essentials, presenting wardrobe staples with a distinctive edge.
Our vision is to infuse a cool, warrior-like confidence into your style by curating collections that embody a dark aesthetic, all constructed with precision, and proudly Made In NYC.
The story
Much of our inspiration comes from the severity of brutalist architecture and the austerity of science fiction landscapes—mixed with the chaotic and intentional rawness of modern artists working with tactile materials and mixed mediums.
This duality of hard and soft, or refined and seemingly haphazard, creates the balanced tension we seek when creating our collections.
